The majority of signs address the person standing right in front of them. For example, a channel letter display mounted above your store’s entryway is easiest to see from across the street, when standing right in front of the venue. But what happens when you want to get the attention of shoppers who might be farther down the sidewalk? The answer is simple: advertise your storefront with custom projecting signs in Smyrna GA.
Increase Visibility with a Perpendicular Installation Technique
The reason for the success of projecting signage is easy to see. It juts out from the façade and faces consumers coming from both directions of the sidewalk. Also referred to as a shingle sign, these products can be as high-tech or old-world-style as you desire.
- Box cabinet. The standard lightbox cabinet installs flat to your wall. However, when you prefer to use the product as a projecting sign, we create a double-sided display for a slim box that mounts to your façade. It shows the same name and logo information on both sides.
- Channel letters. Pick an open-face design for a look that reminds of the 1980s. It is the ideal display option when commissioning a building sign for a dance club. In these settings, we use the same channel letter installation technique as we would when the colors of the sign and the wall do not match. By placing the letters on a board, which we then affix to the wall, the dual display is also possible. And yes, front-lit and back-lit channel letters are also suitable for use.
- Board shingle. Shingle-style signage takes its design cues from the products that you would envision in the commercial areas of London during the Tudor reign. Narrow roads, ornate signs mounted to storefronts at right angles, and imagery in keeping with the business’ niche were the markers of choice.
Artistry Emphasizes a Brand Message
For the client who likes the idea of an old-world style projecting sign, we customize the look by starting with a board made of high-density urethane (HDU). We suggest sandblasting the product to create a three-dimensional rendering of the company’s name and logo as well as any other style elements you desire. This process results in the presentation of a visually stunning product that we can further embellish with paint, a mix of matte and glossy finishes, and a customized treatment of the backdrop to resemble lumber, sand, or other surfaces. We prefer to use UV-resistant paint to ensure the vibrancy of the colors for years to come.
How do you display custom projecting signs in Smyrna GA? Most of our clients like the idea of functional studs and brackets. They securely hold cabinet signs and heavier products in place. It is possible to cover the brackets with a smaller cabinet-style outcropping that gives your display a sleek appearance. When you have chosen a shingle, consider the use of ornate hanging systems such as wrought iron hangers.
If we have piqued your interest in this building sign style that turns heads with ease, contact our pros to schedule a design consultation.
Written by: Alpine Sign & Graphics Studio Team