What frustrates customers the most? In addition to not being able to find the products they look for, it is the inability to locate the shelf or department where the merchandise should be located in the first place. In other settings, it may be the difficulty associated with finding a business office. With custom directional signs, you help even first-time shoppers or visitors to your venue navigate the hallways, floors, departments, offices, and other locations of your business. What signage solutions excel?
Entrance and Exit Signs Direct Foot Traffic
When you do business on multiple floors, a directory is an excellent wayfinding tool. But when you mix corporate offices with warehousing facilities and showrooms for the customers, it can get downright confusing. The same goes for college campus buildings and medical facilities. When you display entrance and exit signs, you make wayfinding a snap for your customers. Attractive display options include dimensional letters, imprinted acrylic blades, or vinyl wall graphics.
Stylish Door Glass Images Spell out Names or Titles of Rooms’ Occupants
Our clients have had excellent success with the use of frosted and etched vinyl graphics. When you have glass doors for your office spaces, consider the addition of this signage solution to feature the occupants’ names or business titles. Doing so adds style to the overall ambiance of the setting and gives more information than merely a somewhat impersonal room number.
Floor Graphics Add Advertising Opportunities to Wayfinding Functions
Is there an easier way to highlight your brand message or co-brand with a manufacturer’s logo than showing it off side by side via a floor image? But more than just a brand display option, floor stickers make great directional signage tools. Underscore what types of products a customer may expect to find at a particular department simply by showing images on the floor. Another good choice is the installation of stylized footprints (paw prints, if you sell animal care merchandise) that help customers find specific products.
ADA Signs Comply and Label Rooms
The Americans with Disabilities Act (ADA) defines the required appearance for wayfinding signage that offers directional assistance to certain consumers. In the past, these signs would take on a very generic look, which made them stand out – in all the wrong ways – in any commercial setting. Because our understanding of the law has evolved and sign-making techniques advanced, it is now possible to feature stylish ADA signs that communicate a brand message and fulfill the letter of the law. An excellent option is the use of brushed aluminum with black acrylic raised letters.
Buy Custom Directional Signs
If you are thinking through the user-friendly nature of your company’s space and find it lacking, we can help. Contact our directional sign experts to discuss the creation of a signage suite that covers your most important wayfinding functions. Whether you need a complete overhaul, want to upgrade one or more products or need to ensure that the markers comply with the ADA, we can help. Call us today to learn more about your options and to schedule a consultation appointment.
Written by: Alpine Sign & Graphics Studio Team