Are you a business owner?
If you do own a business, do you have an interior lobby, offices or waiting room?
If you answered yes to both of the questions above, then the last question I have is, ‘are you utilizing your space for branding and marketing to your customers as well as existing clients?’
If you aren’t utilizing your wall space, and you are not in the process of searching for a sign company that can help you build a branding package to best utilize your waiting rooms, here are three reasons that you should consider it.
There is money in your backyard.
It’s important to continue to market to your existing clients and return customers because you’ve already earned their trust and business before, which typically makes them a good place for repeat business. If you post a graphic of a new product or special you’re offering in your waiting room, there is a good chance it could trigger new sales with existing customers as well as promote sales with new customers.
Your brand doesn’t stop at the front door.
It’s important for people to be able to follow your brand from a sign or on your business card, all the way to your front door so they can find your business. But it’s also important to continue your brand inside your offices for reinforcement and a professional look.
The first impression is sometimes the only one you get.
As they say you only get one first impression. Your lobby and waiting rooms are the perfect place to seize the opportunity to make a big impact. For many businesses the first impression that customers and clients get is when they step foot into their waiting room.
Your interior office and lobby waiting room signage is just as important as the signs on the outside of your building. If you have any questions or would like to see how we can help improve your interior wall space with custom signs that will wow and impress your clients, just give us a call.
Written by: Alpine Sign & Graphic Studio – Smyrna, GA