Forbes defines customer experience as a sum of its parts. Your customers judge their experiences with your business based on their interactions with your brand over the course of time. Examples include online and in-store shopping, customer service, problem resolutions, product quality, and price. When you plan your company’s marketing budget for the upcoming year, factor in your interior signage, which directly affects a shopper’s experience in your store, service establishment, or office.
How to Prepare a Purchases Budget for Signage that Boosts Customer Experience
Have you had online interactions with buyers who love your product but complain about problems with finding what they need when in your store? Do clients say that it is hard to locate your office or any part of it? Budgeting for signs that boost customer experience is a crucial aspect of your marketing expenditures. What markers should you focus on?
- ADA signs. Signs that comply with the Americans with Disabilities Act (ADA) are required by law to label permanent rooms in your venue. But some companies have chosen to use generic products that fail to hold visual appeal for all consumers. Case in point is your conference room sign. Does it provide a neat appearance that fits right into your office’s décor, provides the stipulated color contrast, and offers an attractive setup that makes it noticeable for all clients?
- Hours of operation window lettering. If there is one thing that customers detest, it is showing up at your store or office only to find the door locked. When shoppers cannot plan their errands to flow with their schedules in mind, they may not come back. Whether you operate a dry cleaning business, a bank, or any other type of company, make it easy for passersby to learn about your hours of operation, days you close, contact information, and social media engagement options.
- POP banner. The point of purchase (POP) sign signals shoppers where to find your special deals. Hang it from the ceiling so that everyone in your store sees the information. For very small shops, you might commission a banner that you attach to the top of the shelf. The goal here is two-fold: draw attention to the marketed item and suggest a product pairing that has the potential to increase revenue. Buyers appreciate the opportunity to increase the enjoyment of product ownership by learning about available accessories or product pairings without having to return.
- Entrance and exit letters. For stores inside malls, bus depots, airports, and similar locations, it gets confusing where to enter. The same happens when the back of your store or office lines up with the fronts of other businesses. To limit frustration of shoppers and ensure that your company does not lose sales, we recommend the installation of dimensional letters that combine with an arrow to direct consumers to the entrance of your storefront. This type of display is particularly imperative when your company’s entrance is situated in an office park or older shopping center where someone might have to go “around the back” to reach the door.
Discuss Your Marketing Budget with the Experts
Because we understand the importance of presenting your customers or clients with an excellent experience, our graphic artists work hard to make this possible for businesses with all types of budgets. We ensure that you get the biggest bang for the buck and display signage that looks like a million bucks but costs surprisingly little.
Find out more by setting up a consultation appointment today!
Written by: Alpine Sign & Graphics Studio Team