The experts at the Alpine Sign & Graphics Studio not only design, manufacture, and install cutting edge signage, we also help our clients with affordable logo designs. Why pay an advertising agency big bucks for a service that they then outsource to a graphic artist? We have these artists on staff and ready to go. So, how does this process work?
Behind the Logo
The symbol that eventually becomes your logo will be the face of your business. It will be the one thing that customers associate with your product or service. For better or worse, the logo is going to become intertwined with every aspect of your company’s work. Making sure that it appeals to your targeted demographic, does not offend anyone, and bespeaks the attitude your business brings to the table are just some of the thought processes that guide our experts.
Deciding on the Basic Design
During our client consultation, our experts will present you with a variety of options.
- Nonrepresentational designs. These images are the equivalent of abstract art. They do not actually depict a tangible object. Instead, they create a splash of artistry that becomes synonymous with your brand message. Examples might include a type of polygon featuring multiple hues of a color.
- Descriptive design. The opposite of a nonrepresentational symbol is an accurate depiction of an item even if it is in a cartoon manner. Case in point would be a stylized fish.
- Letter designs. Some clients prefer to focus on the font of their written company’s name rather than creating a specialized symbol. Still others select only one letter to represent their brand. This approach requires a concerted advertising plan that introduces the new logo and then reminds consumers at regular intervals until you achieve brand awareness in your chosen market.
Colors and Style Elements
Once you narrow down your selection of a logo style, we can discuss the colors and style elements you would like us to incorporate. Much has been written about the use of subliminal designs that are not readily apparent. Although it makes for interesting reading, the mere fact that some consumers do not notice these setups until someone points it out tells you everything you need to know about the effectiveness of these elements.
A straightforward design, made memorable with a witty tagline and popping color display, is still your best bet. Of course, if you have made up your mind that a subliminal design is right up your alley, with can help you with that, too. Discuss your plans with our artists to put together a proof that shows you how the style elements work together to make the look happen.
Ordering Affordable Logo Designs
Our experts serve the business communities in and around Smyrna, Marietta, and Atlanta, Georgia. We work with you to give your brand a public personality that appeals to your targeted demographic. Our visual artists can incorporate graphics you already have on file or create something entirely new. Call us today to get started on your design!
Written by: Alpine Sign & Graphics Studio Team