You have your building sign in place, perhaps a monument to attract the attention of drivers, and a few different window graphics that appeal to passersby. But what are you doing with your doors? Did you know that entry doors, in particular the ones that lead inside your office or storefront, can become active relationship builders between your business and the consumer? How can you go about doing so with custom outdoor office signs today?
Impress the Client with a Different Form of Door Display
When most everyone presents clear decals for the office door, stand out with a solid presentation. If your closest competitor shows off business information toward the lower half of the door, put yours on the upper portion. The goal is to stand out, and opaque vinyl door graphics make it happen. Consider the installation of a solid decal that features your corporate colors, provides a welcome message and shows important must-know information such as location hours.
Clients Like Information up Front
Few things are more frustrating than coming to do business at an office only to find that it is not open. Whether it is closed for lunch or the day, this experience easily turns a prospective client around and toward the location of a competitor. Give the consumer a chance to plan a visit to your site. We recommend featuring office door signs that answer three questions.
- When are you open?
- How do I contact you?
- Where do I go for more information?
The first question is easy to answer with vinyl lettering and numerals that spell out your hours of operation. If you close for lunch, spell it out, too. Contact information takes on the form of a phone number or social media handle. Another option is the email address. To assist the client in getting more details, we recommend suggesting an online engagement with your brand via a website. If you are part of a franchise, set up a specific web page for your location. We can create a set of letters or an attractive graphic that provides this information to the customer.
Doors Make Great Brand Information Centers
We would do you a disservice if we did not mention the opportunities for branding that come with the door’s overall setup. If you have glass panels for the entryway, we recommend the use of vinyl window graphics. For solid door materials, consider investing in stickers and decals that present your information in a way that complements the overall paint color but still stands out. Feature a full-color appearance of your corporate name and logo, show professional affiliations, and do not be shy about co-branding with the major manufacturers that supply merchandise to your storefront.
Buy Outdoor Office Signs from the Experts
Explore the broad range of customization options that are open to you when purchasing your exterior custom office door signs from our sign shop. Graphic artists work with you to put together displays that appeal to your targeted demographic.
Call us today to schedule a design consultation!
Written by: Alpine Sign & Graphics Studio Team