Doing business in the Atlanta area introduces your brand to a large group of consumers. Various demographics take in your marketing and branding information, which can result in increased sales. But did you know that plenty of business owners leave money on the table, so to speak, by not capitalizing on their advertising space? Cases in point are the many missing storefront window graphics in the greater Atlanta area. Does your business use all its available surfaces for effective communication with the customer?
Why Advertise with Window Graphics?
It is easy to make your storefront stand out with these signage solutions. They attract attention and change an overall nondescript venue setup into an eye-popping ad. Because not all decals, stickers, clings, and wraps are created equal, there is a level of adaptation that makes the products stand out simply because they perfectly suit your needs. Case in point is a set of vinyl window clings that shines brightly when illuminated from behind. Your ad message pops, which helps it to stand out in a setting where you compete with other retailers in close quarters.
How to Find Out Which Graphics Work
Marketing and branding with window graphics is not guesswork. Instead, it is the result of a site survey conducted by our professionals. These experts visit your location, measure the glass panels, gauge the speed of traffic in front of the business, factor in what shoppers see when they look at your storefront windows and take into consideration the window ads used by others around you.
Since you do not want to imitate their advertising methods but instead stand out, we help you think through possible options. For example, when you use your windows to show off merchandise, why not feature a see-through graphic that spells out “sale” but allows the colorful nature of the design to permit visual access to the products? In fact, the partial visual obstruction of product displays is gaining more interest among specialty retailers. Examples include jewelers and clothing boutique owners.
Making Window Wraps Work to Create Interest in Your Service
Of course, when you do not sell products but rather a service, you need a different approach. Business clients have had excellent success with the use of limited window wraps. These products block the view into your storefront and instead feature attractive images that show models using your service.
When you opt for the display of two such wraps on the outside glass panels – one on each side – you still have the other windows open for use. Add sales messages with vinyl lettering, decals, and temporary cling graphics for seasonal expressions. Examples of such features include displays of storefront hours, a repetition of the company’s name and logo, contact information, and similar data.
Have you already installed your storefront window graphics? In the greater Atlanta area, talk to the experts at the Alpine Sign & Graphics Studio. We serve the local business community as well as those in and around Smyrna and Marietta, GA.
Call us today to schedule a consultation appointment!
Written by: Alpine Sign & Graphics Studio Team